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Optimum Time is a specialist Sports Timing Company. Established in 1996, the company quickly rose to fame for its "big yellow timers" in the sports of Sailing and Eventing.

The doctrine of the company is to provide rugged, reliable and affordable watches for use where good timing is fundamental to success in a sport. Originally this was mostly by the competitors.

The products are designed by Optimum Time and produced from our own tooling, using our programs and our own circuitry to give a bespoke solution for every chosen pastime. No two sports are the same so OT don't treat them that way.

OT grew to include equipment for sports officials. At London 2012 (as it was at Athens and Beijing), the eventing was controlled using our Timesaver Equipment. Our big yellow watch was also on the committee boats that controlled Olympic Sailing.